Hinny Hard Seltzer Announces Proud Partnership with the Rochester Americans

Tim nickels at blue cross arena for the rochester americans vs cleveland monsters game

Rochester, NY, October 29, 2024 - Hinny Hard Seltzer, a craft-made hard seltzer brand proudly based in Upstate New York, is thrilled to announce its new proud partnership with the Rochester Americans (Amerks) hockey team. The partnership marks a significant new chapter as Hinny expands its brand presence and community connections in Western New York. The Amerks, Rochester’s AHL team with a rich hockey history, are the perfect team for this collaboration.

“We are excited to partner with the Rochester Americans this season,” said Tim Nickels, founder of Hinny Hard Seltzer. “Working with the Amerks allows us to connect with local fans and be part of a passionate community that loves great hockey and great drinks. This partnership will give fans the chance to try our award-winning seltzer flavors in the lively atmosphere of Blue Cross Arena.

Nickels, a retired New York City Police Officer, former U.S. Army Captain, and lifelong hockey fan, looks forward to attending games and interacting with fans. He’s excited to reinforce Hinny in the Rochester community and see the response to fan-favorite flavors.

“We couldn’t be more excited to welcome Hinny Hard Seltzer as a proud partner of the Rochester Americans,” said Rob Balsamo, director of business development for the Rochester Americans. “This partnership brings an exciting new offering for our fans, enhancing the game-day experience. We look forward to an incredible season together and can’t wait for our fans to enjoy Hinny’s standout seltzers while cheering on the Amerks.”

Four Hinny flavors, including pink grapefruit, grape, blueberry mint, and black cherry, are available at select concession stands at Blue Cross Arena, home of the Rochester Americans. 

For details on the Rochester Americans’ home-game schedule, visit www.amerks.com

About the Rochester Americans: Under the ownership of Terry Pegula, the Rochester Americans are the second-oldest franchise in the American Hockey League with a rich history that dates back over six decades. Currently in their historic 69th season, the Amerks, as they’re affectionately known, have captured six Calder Cup championships since the team’s inception in 1956 and the organization also has the distinction of serving as the top developmental team for the National Hockey League’s Buffalo Sabres. The Sabres and Amerks are presently in their 43rd season as working partners, which marks the longest active affiliation between an NHL club and its AHL counterpart.